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2011

The Rise and Fall of Nokia

By Julian Birkinshaw, Lisa Duke

The case describes Nokia’s spectacular rise and fall, shedding light on the combination of external factors and internal decisions that resulted in the company’s handset business being sold to Microsoft in 2010.During the successful period of growth (roughly 1990 through to 2006), Nokia’s focu...

2022

The Strategic Transformation of Royal Philips

By Freek Vermeulen, Ronald de Jong

In April 2011, Dutch multinational Royal Philips, one of the most iconic companies in the country, decided to disrupt itself and transform from a diversified industrial conglomerate to a focused player in Health Technology. The case describes the first decade (2011-2021) of the strategic transformat...

2024

The Transformation of Digital China: Harnessing the Potential of Data, Cloud and AI

By Julian Birkinshaw, Dickie Liang-Hong Ke

The case, set in 2024, describes the transformation of Digital China, a large IT services company in China that had grown proactively and ambitiously into new digital services, including artificial intelligence (AI). The case briefly describes the company’s background so we can see how it has evol...

2018

The UK Government Digital Service

By Julian Birkinshaw, Scott Duncan

The case describes how Mike Bracken, the newly appointed head of the UK Government Digital Service (GDS), took on the massive challenge of setting up, from scratch, a centralised team to deliver online public services efficiently online across all of the government’s digital channels. This involve...

2020

The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?

By Nader Tavassoli

On June 29, 2020, a dispute settlement panel convened by the World Trade Organization (WTO) rejected the appeal regarding its findings in the report “Australia – Certain Measures Concerning Trademarks, Geographical Indications and other Plain Packaging Requirements Applicable to Tobacco Products...

2015

Thomson Reuters: Building a Risk-Management Business

By Julian Birkinshaw, Stefano Turconi

The case tells the story of the evolution of Thomson Reuters’ risk business, from its creation in 2010 as Thomson Reuters GRC (governance, risk and compliance) to its position as a $700 million revenue business unit within the Finance and Risk (F&R) division of Thomson Reuters in 2016. The cas...

2021

Treeapp: Plant a tree for free, every day

By Ioannis Ioannou

The case describes the launch in the UK and Ireland in April 2020 of the mobile app Treeapp, intended to help combat the effects of climate change by enabling users to plant trees for free. The app is funded by Treeapp’s brand partners, who pay £1 to Treeapp every time a user watches an advert on...

2019

Trip4real: Negotiating Series A

By Luisa Alemany, Carlos Trenchs, Lourdes Urriolagoitia, Suzanne Jenkins

On 25 March 2014, Trip4real founder Gloria Molins was on her way to Barcelona airport, where she and her small but passionate and audacious team would meet up and fly to San Francisco to pitch Airbnb’s co-founders on a partnership, when her phone buzzed. She had received a term sheet proposal for ...

2022

TrueLayer: Innovation, regulation and the future of financial services

By Julian Birkinshaw, Ken Mark, Farhan Lalji

In April 2021, having just raised $70 million in a Series D funding, Francesco Simoneschi, Co-Founder and CEO of TrueLayer, was thinking about expansion plans. Should the company focus on product innovation, broadening its line-up within the 13 countries in which it operated, or should it look to gr...

2010

Turnaround at UCLH: A hospital in intensive care case (A) and (B)

By Anita Devlin, Cheerag Shirodaria, Michael Jacobides, Renate Verheul

University College London Hospital NHS Foundation Trust (UCLH) is a major London teaching hospital. It encountered serious financial problems as a result of the consolidation of two separate hospitals into one new hospital building, coupled with a change in the remuneration system for NHS hospitals....