United States

November 2011

Military Contracting in a War Zone: Rohit

By Celia Moore, Quang Nguyen

This is part of a case series. This case takes two perspectives on the same set of case facts about a military logistics supplier gone wrong: one from the perspective of the Department of Defense contractor ('Bill') and one from the perspective of the Kuwaiti-based supplier ('Rohit'). The case devel...

November 2011

Military Contracting in a War Zone: Bill

By Celia Moore, Quang Nguyen

This is part of a case series. This case takes two perspectives on the same set of case facts about a military logistics supplier gone wrong: one from the perspective of the Department of Defense contractor ('Bill') and one from the perspective of the Kuwaiti-based supplier ('Rohit'). The case devel...

October 2018

Julie Brighton

By John Mullins

Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly. First, however, she needed to forecast how many charcoal starters she could sell in California in ...

July 2018

Dollar Shave Club: Disrupting the Shaving Industry

By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...

September 2018

David Pyott: The Battle for Allergan (A)

By Lisa Duke, Randall Peterson

This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO of Allergan since January 1998; only the third CEO in the company’s 60-year-plus history. Allergan was primarily known for Botox, the aesthetic an...

June 2016

Satya Nadella at Microsoft: Instilling a Growth Mindset

By Herminia Ibarra, Aneeta Rattan

When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling book by Stanford psychologist Carol Dweck entitled Mindset: The New Psychology of Success, su...

December 2020

Amazon.com: Staying a step ahead (2021)

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to 2016. The case intentionally provides a lot of detail on specific new products and services created over t...