United States

March 2017

Raising capital for Financial Butler (B)

By Bryan Stroube, Michael Bikard, Ken Mark

This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped”…

March 2017

Raising capital for Financial Butler (A)

By Bryan Stroube, Michael Bikard, Ken Mark

This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped”…

August 2018

NakedWines.com

By John Mullins

Thanks to its somewhat whimsical yet measurement-driven culture, its unusual customer-funded business model, and its committed community of winemakers and wine ‘angels’, NakedWines had grown rapidly, from a standing start in 2008 to a substantial…

November 2011

Military Contracting in a War Zone: Rohit

By Celia Moore, Quang Nguyen

This is part of a case series. This case takes two perspectives on the same set of case facts about a military logistics supplier gone wrong: one from the perspective of the Department of Defense…

November 2011

Military Contracting in a War Zone: Bill

By Celia Moore, Quang Nguyen

This is part of a case series. This case takes two perspectives on the same set of case facts about a military logistics supplier gone wrong: one from the perspective of the Department of Defense…

October 2018

Julie Brighton

By John Mullins

Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly.

July 2018

Dollar Shave Club: Disrupting the Shaving Industry

By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name,…

September 2018

David Pyott: The Battle for Allergan (A)

By Lisa Duke, Randall Peterson

This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO of Allergan since January 1998; only the third…

June 2016

Satya Nadella at Microsoft: Instilling a Growth Mindset

By Herminia Ibarra

When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling…

December 2020

Amazon.com: Staying a step ahead (2020)

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…