All cases
May 2024
Avon International: Imagining a Refill Program in Turkey
By Ioannis Ioannou, Ken Mark, Lisa Duke
The case explores the role of sustainability initiatives in Avon's business strategy and how they align with its mission of empowering women. It also discusses the potential financial and operational implications of the yet-to-be implemented idea of a refill program, including changes to supply chai...
May 2024
The HASSLACHER Group: The Capital Equipment Decision
By Ioannis Ioannou, Ken Mark
A visitor to Sachsenburg, a quiet village nestled in the Austrian Alps, might not know that it was the headquarters of the Hasslacher Group, Europe’s largest producer of glued laminated timber. It was early May 2022 and Christoph Kulterer, CEO of the Hasslacher Group, wanted to decide what to do w...
April 2024
The Transformation of Digital China: Harnessing the Potential of Data, Cloud and AI
By Julian Birkinshaw, Dickie Liang-Hong Ke
The case, set in 2024, describes the transformation of Digital China, a large IT services company in China that had grown proactively and ambitiously into new digital services, including artificial intelligence (AI). The case briefly describes the company’s background so we can see how it has evol...
April 2024
Up in the air: Dubai’s air-taxi service
By Aharon Cohen Mohliver, Nick Mickshik
The case describes the air-taxi industry at the end of 2023 as many companies vied to join the “eVTOL revolution”: in January 2022 the Vertical Flight Society listed 600 designs from nearly 350 companies and innovators worldwide, although only about two dozen of the 600 concepts had made it to t...
April 2024
Santiago Artemis: Growing a Luxury Brand and Business
By Nader Tavassoli, Diego Aparicio, Carolina Ines Pan
Five years after the debut of his Netflix series – and on the eve of the launch of its sequel – fashion designer Santiago Navarro finds himself and his brand, Artemis, at a critical juncture. Unless he develops a sustainable growth strategy for the business, Artemis is in danger of languishing a...