Strategy

December 2014

Budgetplaces.com (A)

By John Mullins, Shira Conradi

This is part of a case series. John Erceg was in a quandary. It was a sunny spring day in Barcelona in April 2010, and he’d been negotiating for several weeks with a possible buyer…

May 2016

Big Beautiful Hair

By John Mullins

This is part of a case series. John Erceg was in a quandary. It was a sunny spring day in Barcelona in April 2010, and he’d been negotiating for several weeks with a possible buyer…

December 2020

Amazon.com: Staying a step ahead (2020)

By Julian Birkinshaw, Lisa Duke

This is part of a case series. John Erceg was in a quandary. It was a sunny spring day in Barcelona in April 2010, and he’d been negotiating for several weeks with a possible buyer…