Strategy

January 2016

easyCar (G): From B2C to P2P

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...

January 2016

easyCar Reincarnated (F): Putting off Fires and Moving down the Value Chain

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...

January 2016

easyCar (E): New Troubles Ahead

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...

January 2016

easyCar (D): A New Beginning

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...

January 2016

easyCar (C): Reality Bites Back

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...

January 2016

easyCar (B): The Profile of a Strategic Innovator in 2000

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...

January 2016

easyCar (A)

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCar’s entry into the Europe...

September 2011

Desso (B): Going Forward

By Ioannis Ioannou, Amandine Ody-Brasier

This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...

September 2011

Desso (A): Taking on the Sustainability Challenge

By Ioannis Ioannou, Amandine Ody-Brasier

This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...

September 2018

David Pyott: The Battle for Allergan (A)

By Lisa Duke, Randall Peterson

This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO of Allergan since January 1998; only the third CEO in the company’s 60-year-plus history. Allergan was primarily known for Botox, the aesthetic an...