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Main case LBS Middle East Case Collection

The Carzaty Journey

By Muhammed Mekki, Natasha Wallace


The Carzaty case starts at a pivotal point in the start-up’s story. It is 2021 and co-founders Hassan Jaffar and Marwan Chaar are preparing to scale up their online used car business they started in Oman. With the backing of investors, they are confident that threefold growth will be realised within a year. At this juncture, an exit offer from a Mexican unicorn company is added to the mix. The friends are torn between their own expansion plans versus the opportunity to exit. The students are invited to put themselves in the founders’ shoes to decide which path to take—should they accept the offer or stay on course and maximise the potential of their business themselves?

Learning objectives

  1. Evaluate how data can be sourced and applied to make strategic, evidence-based decisions
  2. Understand the value of testing assumptions to minimise risk of failure.
  3. Understand the role that pivoting plays in a successful startup.
  4. Understand the principles of lean startup methodology
  5. Learn how to identify sources of sustainable competitive advantage


Publication Date: December 2023
LBS Case Code: CS-23-021
Subjects: ,
Geography: ,
Pages: 12
Format: pdf