Heading into Old Street Tube station in London on a chilly January day, Freddie’s mind was racing with ideas. He had just come out from another meeting with Forward Partners, a well-known, London-based venture capital firm, and it was clear the conversation had gone well. The team at Forward Partners understood his vision and saw value in the opportunity he had identified: a personalised solution to the urban gardening market. Moreover, Forward Partners brings a unique value proposition, with a team of in-house technical and marketing experts that work closely with the entrepreneurs. But is that the right fit for him?