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Main case

Patch: Financing the Entrepreneurial Business

By Gary Dushnitsky


Heading into Old Street Tube station in London on a chilly January day, Freddie’s mind was racing with ideas. He had just come out from another meeting with Forward Partners, a well-known, London-based venture capital firm, and it was clear the conversation had gone well. The team at Forward Partners understood his vision and saw value in the opportunity he had identified: a personalised solution to the urban gardening market. Moreover, Forward Partners brings a unique value proposition, with a team of in-house technical and marketing experts that work closely with the entrepreneurs. But is that the right fit for him?

Learning objectives

The case explores the entrepreneurial landscape in London and beyond, and the investment alternatives currently available to solo entrepreneurs. Specifically, it addresses the following questions:

1. What are the sources of capital available for ‘Day 1’ entrepreneurs?
2. What are the costs and benefits associated with each pathway?
3. How might they impact the investment amount and founders’ equity retention?


Publication Date: November 2018
LBS Case Code: CS-18-020
Subjects: , , ,
Industry: ,
Pages: 9
Format: pdf