Corporate strategy

January 2016

easyCar (E): New Troubles Ahead

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (D): A New Beginning

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (C): Reality Bites Back

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (B): The Profile of a Strategic Innovator in 2000

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

January 2016

easyCar (A)

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…