Corporate culture

March 2020

Ros Atkins and the 50:50 Project at the BBC (A)

By Aneeta Rattan, Oriane Georgeac, Siri Chilazi

Outstanding Case Writer Award Finalist (The Case Centre) Ros Atkins, the presenter of the BBC’s nightly primetime news programme Outside Source, had a distinguished and successful career at the BBC. Despite his successes as a journalist and presenter, however, he knew he was not living up to hi...

January 2014

Kweku Adoboli at UBS

By S. Wiley Wakeman, Celia Moore

The UBS case outlines how individual ambition and lax organisational standards and oversight can lead to consistent unethical behaviour resulting in a crippling loss at a large investment bank. Even though the industry had as recently as 2007 been subject to the ramifications of similar behaviour wi...

June 2016

Satya Nadella at Microsoft: Instilling a Growth Mindset

By Herminia Ibarra, Aneeta Rattan

When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling book by Stanford psychologist Carol Dweck entitled Mindset: The New Psychology of Success, su...