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14 results for 'Nader Tavassoli'

Red Bull Spreads its Wiiings (Russian language)

By Nader Tavassoli

Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...


Santiago Artemis: Growing a Luxury Brand and Business

By Nader Tavassoli, Diego Aparicio, Carolina Ines Pan

Five years after the debut of his Netflix series – and on the eve of the launch of its sequel – fashion designer Santiago Navarro finds himself and his brand, Artemis, at a critical juncture. Unless he develops a sustainable growth strategy for the business, Artemis is in danger of languishing a...


The Marketing Process – Background Note

By Nader Tavassoli

The Chartered Institute of Marketing in the UK defines marketing as: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably” 1 This note describes the marketing process...


The World Trade Organization and Tobacco Plain Packaging: Is Packaging Adverting and Does It Influence Consumption?

By Nader Tavassoli

On June 29, 2020, a dispute settlement panel convened by the World Trade Organization (WTO) rejected the appeal regarding its findings in the report “Australia – Certain Measures Concerning Trademarks, Geographical Indications and other Plain Packaging Requirements Applicable to Tobacco Products...