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Brand Value and Valuation – Technical Note (Spanish language)
By Nader Tavassoli
2020
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes
Learning objectives
1. What are Brands?
2. Are Brands assets of value?
3. How do Brands provide value?
Details
| Publication Date: | October 2020 |
| LBS Case Code: | TCN-001-20_ES |
| Topic: | Marketing |
| Subjects: | Brand strategy |
| Industry: | Consumer goods |
| Geography: | International |
| Pages: | 14 |
| Format: |
