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Brand Value and Valuation – Technical Note (Spanish)

By Nader Tavassoli

2020

Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes

Learning objectives

1. What are Brands?
2. Are Brands assets of value?
3. How do Brands provide value?

Details

Publication Date: October 2020
LBS Case Code: TCN-001-20
Topic:
Subjects:
Industry:
Geography:
Pages: 14
Format: pdf