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Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes
Learning objectives
1. What are Brands?
2. Are Brands assets of value?
3. How do Brands provide value?
Details
Publication Date: | October 2020 |
LBS Case Code: | TCN-001-20 |
Topic: | Marketing |
Subjects: | Brand strategy |
Industry: | Consumer goods |
Geography: | International |
Pages: | 14 |
Format: |