Europe
February 2023
Cree (B)
By John Mullins, Elizabeth Philp
After having been spun out of the family business, CREE’s progress had been disappointing, to say the least. Despite the fact that two towers had been built using CREE’s innovative approach, and to considerable acclaim, it was proving difficult to sell additional projects. The result was that CR...
February 2023
Cree (A)
By John Mullins, Elizabeth Philp
Hubert Rhomberg was contemplating the wall of photographs at the entrance to the headquarters of his family business, Rhomberg. They showed the history of the company and his forefathers. With such rich heritage, should he really be pushing for innovation so strongly? But if he didn’t, he would be...
September 2022
Feedr (B)
By Gary Dushnitsky, Kathryn Larin
The case describes the journey of Riya Grover and Lyz Swanton (MBAs from HBS and LBS respectively) who launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr introduced a sustainable solution offering nutritionally healthy food by leveraging technology to drive pe...
September 2022
Feedr (A)
By Gary Dushnitsky, Kathryn Larin
The case describes the journey of Riya Grover and Lyz Swanton as they launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr provided nutritionally healthy food to the workplace by leveraging technology to drive personalisation in choice and scale. Case A follo...
June 2022
Anne Boden at Starling Bank: Disrupting an industry
By Herminia Ibarra, Luisa Alemany, Nick Mickshik, Ken Mark
The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 20...
April 2009
Multi Media Mapping Ltd Case (B)
By John Bates, Cosette Reczek, Sean Phelan
It was early October 2007 as Sean Phelan, founder of Multi Media Mapping Ltd, reviewed the previous 12 months. It had been a year of highs and lows that now set the scene for the most important decision in the company’s 12-year history. At least he now had some options to consider – unlike this ...
April 2009
Multi Media Mapping Ltd Case (A)
By John Bates, Cosette Reczek, Sean Phelan
It was nearly 10 years since Multi Media Mapping Ltd had gone live with the launch of the Multimap.com website and Sean Phelan, founder and majority shareholder, was facing the classic entrepreneur’s dilemma. The company had a successful platform and business model that had made it the market lead...
October 2021
The European Super League
By Chris Voss, Fabio Puntillo
This case study describes the situation three days after the ill-fated launch of the European Super League (ESL). It can be used in a number of ways. This includes exploring the differences between US sports business models and those of European football; the strategy of the ESL and the possible mis...
March 2017
UEFA 2016: The Opportunities and Challenges of Connectivity
By Costas Markides
UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation....
August 2018
Super Luxurious Auto (F)
By Alvarez and Marsal, Michael Jacobides
Super Luxurious Auto (SLA) is a fictionalised case study based on a real engagement undertaken by Alvarez & Marsal (A&M) involving a complete financial and operational restructuring. The case is about a company unable to meet its debt obligations as a consequence of deteriorating financial p...