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160 results

2014

Budgetplaces.com (A)

By John Mullins, Shira Conradi

This is part of a case series. John Erceg was in a quandary. It was a sunny spring day in Barcelona in April 2010, and he’d been negotiating for several weeks with a possible buyer for the company that he’d created from scratch and built over the past seven years. Apart from buying two Barcelona...

2021

Building an Agile Organisation at ING Bank Netherlands – Compact Case

By Julian Birkinshaw, Ken Mark

ING Group was established through a merger of three Dutch financial services firms in 1991. It expanded internationally into Europe and the Americas, and created a no-frills savings account business called ING Direct in the late 1990s. In 2007 it merged its two main subsidiary banks, Postbank with ...

2022

Burberry’s Digital Strategy

By Donald Sull, Stefano Turconi, Sanam Zanjani

The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberry’s digital transformation was spearheaded by CEO Angela A...

2017

Capitec Bank – Redefining Retail Banking: Innovation Through Elimination

By Freek Vermeulen

The consumer banking industry is notoriously hard to enter. Customers rarely switch banks (switching costs are high) and there are considerable barriers to entry to new players. Traditionally, banking products can be complex, often accompanied by non-transparent cross-selling practices and hidden fe...

2012

Carnival Corporation: The P&O Princess Acquisition (A)

By Donald Sull, Stefano Turconi, Barbara Muckermann

Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...

2012

Carnival Corporation: The P&O Princess Acquisition (B)

By Donald Sull, Stefano Turconi, Barbara Muckermann

Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...

2011

Changing the Fortunes of E.ON’s Corporate Customer Business (A)

By Michael Jacobides, Adrian Merrick

This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...