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2020
Brand Value and Valuation – Technical Note (Spanish language)
By Nader Tavassoli
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...
2014
Budgetplaces.com (A)
By John Mullins, Shira Conradi
This is part of a case series. John Erceg was in a quandary. It was a sunny spring day in Barcelona in April 2010, and he’d been negotiating for several weeks with a possible buyer for the company that he’d created from scratch and built over the past seven years. Apart from buying two Barcelona...
2021
Building an Agile Organisation at ING Bank Netherlands – Compact Case
By Julian Birkinshaw, Ken Mark
ING Group was established through a merger of three Dutch financial services firms in 1991. It expanded internationally into Europe and the Americas, and created a no-frills savings account business called ING Direct in the late 1990s. In 2007 it merged its two main subsidiary banks, Postbank with ...
Building an organisation for the ecosystem era: Weighing up the Recipe of Haier’s Internet of Food
By Michael Jacobides, Tom Albrighton, Monwei Chou, Lisa Duke, Dalbert Ma, Aryan Mittal
Ecosystems offer a new way to bring multiple firms together in order to deliver new value propositions. By working together, the hub firm and its complementors can create innovative ‘product plus service’ bundles that span traditionally separate industries to offer an experience that simply wasn...
2022
Burberry’s Digital Strategy
By Donald Sull, Stefano Turconi, Sanam Zanjani
The case analyses how Burberry developed and executed a strategy centered on millennial consumers, British appeal and distinctive digital capabilities, transforming the sesquicentennial brand into an international luxury powerhouse. Burberry’s digital transformation was spearheaded by CEO Angela A...
2017
Capitec Bank – Redefining Retail Banking: Innovation Through Elimination
By Freek Vermeulen
The consumer banking industry is notoriously hard to enter. Customers rarely switch banks (switching costs are high) and there are considerable barriers to entry to new players. Traditionally, banking products can be complex, often accompanied by non-transparent cross-selling practices and hidden fe...
2012
Carnival Corporation: The P&O Princess Acquisition (A)
By Donald Sull, Stefano Turconi, Barbara Muckermann
Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...
2012
Carnival Corporation: The P&O Princess Acquisition (B)
By Donald Sull, Stefano Turconi, Barbara Muckermann
Set in January 2002, this case examines the three-way takeover battle for cruise industry dominance involving Carnival, P&O Princess and Royal Caribbean. It also documents the evolution of the modern cruise industry and the competitive dynamics that led to momentous consolidation. After secret m...