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Julie Brighton

By John Mullins


Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly. First, however, she needed to forecast how many charcoal starters she could sell in California in her first year.

Learning objectives

  1. New product sales forecasting;
  2. Forecasting methods;
  3. Assessing market potential


Publication Date: October 2018
LBS Case Code: CS-01-021
Subjects: , , , ,
Pages: 6
Format: pdf