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Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly. First, however, she needed to forecast how many charcoal starters she could sell in California in her first year.
Learning objectives
- New product sales forecasting;
- Forecasting methods;
- Assessing market potential
Details
| Publication Date: | October 2018 |
| LBS Case Code: | CS-01-021 |
| Topic: | Entrepreneurship |
| Subjects: | Assessing market potential, Consumer goods, Entrepreneurs, Forecasting methods, New product launching |
| Industry: | Domestic appliances |
| Geography: | United States |
| Pages: | 6 |
| Format: |
