All cases
July 2015
citizenM: Radical innovation in the hotel industry
By Freek Vermeulen
In 2008, a group of five entrepreneurs and executives teamed up to launch an innovative hotel chain into what seemed like a highly competitive industry. Rattan Chadha, the founder of fashion company MEXX and Michael Levie, a hotel industry veteran, teamed up with Hans Meyer, a hotel development spec...
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (D)
By Michael Jacobides, Adrian Merrick
This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (C)
By Michael Jacobides, Adrian Merrick
This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (B)
By Michael Jacobides, Adrian Merrick
This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...
February 2011
Changing the Fortunes of E.ON’s Corporate Customer Business (A)
By Michael Jacobides, Adrian Merrick
This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the sales and the customer service divisions, Adrian Me...