All cases

January 2016

easyCar (A)

By Michael Jacobides, Pascal Courty

In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…

July 2018

Dollar Shave Club: Disrupting the Shaving Industry

By Nader Tavassoli, Jamie Anderson, Karin Kollenz-Quétard

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name,…

September 2011

Desso (B): Going Forward

By Ioannis Ioannou, Amandine Ody-Brasier

This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in…

September 2011

Desso (A): Taking on the Sustainability Challenge

By Ioannis Ioannou, Amandine Ody-Brasier

This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in…

September 2018

David Pyott: The Battle for Allergan (A)

By Lisa Duke, Randall Peterson

This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO of Allergan since January 1998; only the third…