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14 results for 'language'
2020
Brand Value and Valuation – Technical Note (Spanish language)
By Nader Tavassoli
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...
2023
Desso (A): Taking on the Sustainability Challenge (Portuguese language)
By Ioannis Ioannou, Amandine Ody-Brasier
This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...
2023
Desso (B): Going Forward (Portuguese language)
By Ioannis Ioannou, Amandine Ody-Brasier
This is part of a case series. This case describes the strategic transformation of DESSO, a Dutch manufacturer of carpet tiles and flooring solutions. The first part of the case describes the difficult situation in which the company found itself in the early 2000s, following a series of changes in o...
Dollar Shave Club: Disrupting the Shaving Industry (Spanish language)
By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson
The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...
2023
Finance for Entrepreneurial Companies: Financing Instruments – Technical Note (Spanish language)
By John Mullins, Robert M Johnson, Steve Pesenti
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes...
2020
Jean-Philippe Courtois at Microsoft Global Sales, Marketing and Operations: Empowering Digital Success (Spanish language)
By Herminia Ibarra
When Jean-Philippe Courtois took control of Microsoft’s global sales, marketing and operations in 2016, reporting directly to CEO Satya Nadella, he realised that he needed to lead the organisation away from an "inspection culture" towards a culture of learning and coaching. After a first phase of ...
2017
Raising capital for Financial Butler (A) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...
2017
Raising capital for Financial Butler (B) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...
2017
Raising capital for Financial Butler (C) (Chinese language)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...
Red Bull Spreads its Wiiings (Russian language)
By Nader Tavassoli
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded its product line with different variants, such as sugar-free and flavoured Editions. More recently, the company had launched a sub-branded The ...