Strategy
January 2016
easyCar (D): A New Beginning
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…
January 2016
easyCar (C): Reality Bites Back
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…
January 2016
easyCar (B): The Profile of a Strategic Innovator in 2000
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…
January 2016
easyCar (A)
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be…
September 2018
David Pyott: The Battle for Allergan (A)
By Lisa Duke, Randall Peterson
This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO of Allergan since January 1998; only the third…
August 2013
Costa Coffee (B): Project Marlow
By Julian Birkinshaw
This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a…
September 2013
Costa Coffee (A): A Proposal to Build the Next Generation Self-serve Espresso Bar
By Julian Birkinshaw
This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a…
November 2019
Christian Lacroix: A King Without a Kingdom
By Stefano Turconi
Set in 2009, this case chronicles the key stages in the development of the Christian Lacroix Company, the fashion house founded by the eponymous designer with the financial backing of Bernard Arnault (LVMH). Lacroix’s opulent…
July 2015
citizenM: Radical innovation in the hotel industry
By Freek Vermeulen
In 2008, a group of five entrepreneurs and executives teamed up to launch an innovative hotel chain into what seemed like a highly competitive industry. Rattan Chadha, the founder of fashion company MEXX and Michael…
November 2010
Changing the Fortunes of E.ON’s Corporate Customer Business (D)
By Michael Jacobides, Adrian Merrick
This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the…