Entrepreneurship
January 2020
Sofar Sounds: Charting the next stage of growth
By Julian Birkinshaw, David Mather, Bryan Stroube, Aharon Cohen Mohliver
This case traces the development of a live entertainment company, Sofar Sounds, from a conversation among three friends about their frustrations with live music events, through early success and now to a point where the CEO, Rafe Offer, has to make important decisions about its future growth. Sofar ...
March 2017
Raising capital for Financial Butler (C)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...
March 2017
Raising capital for Financial Butler (B)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...
March 2017
Raising capital for Financial Butler (A)
By Bryan Stroube, Michael Bikard, Ken Mark
This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...
October 2018
Julie Brighton
By John Mullins
Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly. First, however, she needed to forecast how many charcoal starters she could sell in California in ...
July 2018
Dollar Shave Club: Disrupting the Shaving Industry
By Nader Tavassoli, Karin Kollenz-Quétard, Jamie Anderson
The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name, and with a direct-to-consumer subscription and a content-based customer engagement model that was new to the ...