value creation

December 2024

Building Majid Al Futtaim’s Phygital Future: Orchestrating a Retail Ecosystem (B)

By Michael Jacobides, Dalbert Ma, Konstantinos Trantopoulos

Majid Al Futtaim (“the Group”) is an empire of shopping malls, retail chains and entertainment centres operating across the Middle East, Africa and Asia. The Majid Al Futtaim ecosystem comprises operating companies Majid Al Futtaim Retail (operating bricks-and-mortar stores, such as Carrefour, a...

December 2024

Building Majid Al Futtaim’s Phygital Future: Orchestrating a Retail Ecosystem – Compact Case

By Michael Jacobides, Dalbert Ma, Aryan Mittal

Majid Al Futtaim ("the Group") was an empire of shopping malls, retail chains and entertainment centres operating across the Middle East, Africa and Asia. The Group's ecosystem comprised operating companies including Majid Al Futtaim Retail, Entertainment, and Properties. During 2016-2020, Majid Al ...

October 2024

KFC UK & Ireland Case A: Crafting a Technology Roadmap

By Nitish Jain, S. Alex Yang

It was June 2021 and Jatin Chandwani was three months into his role as Chief Technology Officer of KFC UK & Ireland (KFC UK&I). Immediately upon joining, he completed a three-week induction working in a restaurant. The experience made him realise there was a massive gap between the digital c...

October 2024

KFC UK & Ireland Case B: Technology and Project Choices

By Nitish Jain, S. Alex Yang

Jatin Chandwani realised numerous opportunities existed for technology interventions to improve franchisees' financial performance at KFC UK & Ireland.. Specifically, these concerned attaining better customer experience and the widespread use of data-led analytics to guide franchisees' actions; ...