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Product innovation
August 2013
Galanz: From Price Killer to Consumer Brand Innovator?
By Nirmalya Kumar, J B Steenkamp, Jiaxun He
Chinese company Galanz was the world’s largest microwave oven manufacturer in 2013. It had sales of 20 million microwave ovens, group revenues of RMB46 billion (US$7.3 billion) and 46,000 employees. Founded in 1978, it started…