market entry modes
July 2024
Pentland Brands: Berghausā€™s International Expansion
By Ioannis Ioannou, Ken Mark
Pentland Brands, a family-owned British company, aims to expand its outdoor apparel brand Berghaus internationally, with a focus on the German and Chinese markets. Berghaus, certified as a B Corporation in 2023, boasts a strong reputation for well-designed, durable products and offers unique service...