Entrepreneurship in Agriculture
September 2024
ThriveAgric case A: An Agritech entrepreneurial opportunity in Africa
By Rupert Merson
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The C case briefly surveys the growth of the business after its successful post-Covid turnaround and its expansion beyond Niger...
September 2024
ThriveAgric case (B): Entrepreneurship as turnaround
By Rupert Merson
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The B case describes the crisis confronting the business caused by the Covid-19 pandemic, which initially threatened its existe...
September 2024
ThriveAgric case C: Growing the entrepreneurial business
By Rupert Merson
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The A case discusses the “need” – i.e. the poverty of smallholder farmers in Nigeria caused by structural inefficiencies ...