Entrepreneurship in Agriculture

September 2024

ThriveAgric case A: An Agritech entrepreneurial opportunity in Africa

By Rupert Merson

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The C case briefly surveys the growth of the business after its successful post-Covid turnaround and its expansion beyond Niger...

September 2024

ThriveAgric case (B): Entrepreneurship as turnaround

By Rupert Merson

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The B case describes the crisis confronting the business caused by the Covid-19 pandemic, which initially threatened its existe...

September 2024

ThriveAgric case C: Growing the entrepreneurial business

By Rupert Merson

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers. The A case discusses the “need” – i.e. the poverty of smallholder farmers in Nigeria caused by structural inefficiencies ...