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24 results for 'Julian Birkinshaw'

2020

Amazon.com: Staying a step ahead (2021)

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to 2016. The case intentionally provides a lot of detail on specific new products and services created over t...

2018

Bayerā€™s Innovation Agenda: Igniting Innovation in a 100,000-person company

By Julian Birkinshaw, Enrique De Diego, Henning Trill, Julia Hitzbleck

The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to remain competitive, given the major changes underway in pharma and cro...

2021

Building an Agile Organisation at ING Bank Netherlands – Compact Case

By Julian Birkinshaw, Ken Mark

ING Group was established through a merger of three Dutch financial services firms in 1991. It expanded internationally into Europe and the Americas, and created a no-frills savings account business called ING Direct in the late 1990s. In 2007 it merged its two main subsidiary banks, Postbank with ...

2020

CI&T Building an Entrepreneurial Management Model

By Julian Birkinshaw, Carolina Rossi Wosiack

The case study describes the growth of CI&T, from a start-up in Brazil to a 3,000+ person consulting firm with global reach in 2019. The case describes the stages of growth the company has been through over 25 years, focusing on both the market offering and the internal organisation structure/cu...

2013

Costa Coffee (A): A Proposal to Build the Next Generation Self-serve Espresso Bar

By Julian Birkinshaw

This is part of a case series. The case focuses on how a senior executive assesses the opportunity to drive innovation in his division. Jim Slater, Managing Director of Costa Enterprises, is thinking about a management consultant's offer to build the next generation coffee machine for his division. ...

2021

Costa Coffee: Project Marlow – Compact Case

By Julian Birkinshaw, Ken Mark

For Jim Slater, head of Costa Express in 2014, the biggest new growth opportunity was to roll out the companyā€™s third-generation vending machine, called Marlow. The product had been developed in record time, but Slater faced several strategic and operational challenges in launching it....

2024

Digital Dubai: Making Dubai the Digital Capital of the World

By Julian Birkinshaw, Neil King

When the Dubai Government announced in 2021 that it had processed its last-ever paper transaction, becoming the first government in the world to go paperless, it completed a 20-year journey of digital transformation that changed peopleā€™s lives across the emirate fundamentally. Since launching i...

2020

Enel S.p.A.: A Traditional Utility Embraces the Digital Revolution

By Julian Birkinshaw, Ken Mark

The case study describes the digital transformation of Enel under the leadership of Francesco Starace from 2014 to 2019. Enel is one of Europeā€™s largest utilities, providing electricity to 71 million customers across Europe and South America. It is also an impressive success story. At the time the...

2016

ING Bank: Creating an Agile Organisation

By Julian Birkinshaw, Scott Duncan

Set in 2016, this case describes ING Bankā€™s implementation of a radical new way of working using agile principles. INGā€™s agile way of working has been written up in Harvard Business Review, Sloan Management Review and McKinsey Quarterly. This case provides a detailed account of how the new struc...