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23 results for 'Julian Birkinshaw'

2016

Unilever Foundry

By Julian Birkinshaw, Shahnoor Meghani

This case focuses on the Unilever Foundry, a platform for Unilever to engage with start-ups and entrepreneurs, providing them with access to Unileverā€™s brands as a means of enabling their growth while bringing innovative technology back to the company. The case provides a brief description of Unil...

2019

Yulife: Redefining Life Insurance

By Julian Birkinshaw, Ken Mark

Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and gaming. The challenge the company faces is that it cannot go...

2020

Zensar Technologies

By Julian Birkinshaw, Tanvi Deshpande

The case study describes the digital transformation of Zensar Technologies Ltd. under CEO Sandeep Kishore. Zensar was a mid-tier IT services company based in Pune, India; profitable and successful but without any obvious differentiating features and with relatively weak growth. On his arrival in 20...