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24 results for 'Julian Birkinshaw'
2022
TrueLayer: Innovation, regulation and the future of financial services
By Julian Birkinshaw, Ken Mark, Farhan Lalji
In April 2021, having just raised $70 million in a Series D funding, Francesco Simoneschi, Co-Founder and CEO of TrueLayer, was thinking about expansion plans. Should the company focus on product innovation, broadening its line-up within the 13 countries in which it operated, or should it look to gr...
2016
Unilever Foundry
By Julian Birkinshaw, Shahnoor Meghani
This case focuses on the Unilever Foundry, a platform for Unilever to engage with start-ups and entrepreneurs, providing them with access to Unileverā€™s brands as a means of enabling their growth while bringing innovative technology back to the company. The case provides a brief description of Unil...
2019
Yulife: Redefining Life Insurance
By Julian Birkinshaw, Ken Mark
Yulife is a digital-first life insurance and rewards company that is seeking to disrupt the centuries-old life insurance market. Its founders are a combination of insurance industry veterans and executives in finance, wealth management and gaming. The challenge the company faces is that it cannot go...
2020
Zensar Technologies
By Julian Birkinshaw, Tanvi Deshpande
The case study describes the digital transformation of Zensar Technologies Ltd. under CEO Sandeep Kishore. Zensar was a mid-tier IT services company based in Pune, India; profitable and successful but without any obvious differentiating features and with relatively weak growth. On his arrival in 20...