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37 results for 'John Mullins'
2019
Funovation
By John Mullins
Erick Mueller was thrilled! The fledging company that he and two friends had started a few months earlier had been the widely acknowledged ‘hit’ of the 2007 IAAPA Attractions Expo, a trade show in Orlando, Florida that brought together more than 1,100 exhibitors and nearly 20,000 buyers from mos...
2018
Julie Brighton
By John Mullins
Julie Brighton had done some secondary research to determine the market size for her new charcoal starter, a product she hoped would be the basis for starting a small company with her friend Jim Henly. First, however, she needed to forecast how many charcoal starters she could sell in California in ...
2023
Lynda Weinman
By John Mullins
Lynda Weinman and her husband Bruce Heavin had built a modest but thriving training business, focused on teaching users how to put the latest digital graphic design tools, such as Photoshop and Illustrator, to work. Having survived a difficult period following the terrorist attacks in New York City ...
2021
MOVE Guides (A)
By John Mullins, Tiffany Putimahtama
It was a crisp autumn day in London in 2012. Brynne Kennedy and Steve Black, the co-founders of MOVE Guides, were huddling with their lead software developer, Peter Almasi, and their lead angel investor, Kevin Eyres. Their fledgling business had come a long way since its July launch, with pilot prog...
2018
NakedWines.com
By John Mullins
Thanks to its somewhat whimsical yet measurement-driven culture, its unusual customer-funded business model, and its committed community of winemakers and wine 'angels', NakedWines had grown rapidly, from a standing start in 2008 to a substantial presence in three of the world's most attractive mark...
2021
Pass the Keys (A)
By John Mullins
It was a cold, blustery February morning in 2019. Pass the Keys co-founders Alex Lyakhotskiy and Zoe Vu were reflecting with their team on the three and a half years that their fast-growing company had been in business. “We’re now managing 480 properties in nine cities across the UK. Most of our...
2021
Patrick McGinnis
By John Mullins, Jeremy Hughes, Tiffany Putimahtama
The case analyses the scenario facing Paddy McGiness, the sole founder of Breathe coffee shop in Hays, Kansas, as he seeks to launch his new business without seeking any external financing. The case explores the various mindsets that characterise many entrepreneurs and uses Mullins' texts 'The Count...