Latest cases

August 2018

Andrew Thornton: Putting Heart into Business

By Randall Peterson

At the age of 42, in the midst of a successful and lucrative career as the owner of an international retail consultancy, Andrew Thornton realised he had nothing more to give to his business. He quit the agency in 2006 and used his buy-out money as a down-payment for two Budgens supermarkets in north...

December 2020

Amazon.com: Staying a step ahead (2020)

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to 2016. The case intentionally provides a lot of detail on specific new products and services created over t...