Latest cases
August 2018
Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company
By Julian Birkinshaw, Enrique De Diego, Henning Trill, Julia Hitzbleck
The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to remain competitive, given the major changes underway in pharma and cro...
November 2012
innocent Drinks: Maintaining Socially Responsible Values During Growth (B)
By Celia Moore, Luis Fischer, Mike McCarthy
This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding methods, and actions that can be taken to protect key values throughout the process. The case provi...
November 2012
innocent Drinks: Maintaining Socially Responsible Values During Growth (A)
By Celia Moore, Luis Fischer, Mike McCarthy
This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding methods, and actions that can be taken to protect key values throughout the process. The case provi...
January 2013
Endomagnetics
By John Bates, Jeff Skinner, Oliver Rivers
The case explores the methodologies for valuing an early stage, IP based business. Endomagnetics is a university spin-off based on technology from University college London. By the time of the case the business has raised (and largely spent) a seed round and is about to raise ‘Series A’. The new...
March 2018
Aravind Eye Care System
By Kamalini Ramdas, Sarang Deo
This case relates the genesis and evolution of vision centres (VCs) for primary eye care at Aravind Eye Care System (AECS). AECS, based in the south Indian state of Tamil Nadu, is the world's largest eye care provider. The case is based in 2014, exactly a decade after the first vision centre was ope...