Latest cases

July 2015

citizenM: Radical innovation in the hotel industry

By Freek Vermeulen

In 2008, a group of five entrepreneurs and executives teamed up to launch an innovative hotel chain into what seemed like a highly competitive industry. Rattan Chadha, the founder of fashion company MEXX and Michael…

November 2010

Changing the Fortunes of E.ON’s Corporate Customer Business (D)

By Michael Jacobides, Adrian Merrick

This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the…

November 2010

Changing the Fortunes of E.ON’s Corporate Customer Business (C)

By Michael Jacobides, Adrian Merrick

This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the…

November 2010

Changing the Fortunes of E.ON’s Corporate Customer Business (B)

By Michael Jacobides, Adrian Merrick

This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the…

February 2011

Changing the Fortunes of E.ON’s Corporate Customer Business (A)

By Michael Jacobides, Adrian Merrick

This case details UK energy supplier E.ON’s business turnaround from 2008. The company operated generation, distribution and retail businesses, with separately run sales and customer service operations. Following the departure of the heads of the…