Latest cases

September 2016

ING Bank: Creating an Agile Organisation

By Julian Birkinshaw, Scott Duncan

Set in 2016, this case describes ING Bank’s implementation of a radical new way of working using agile principles. ING’s agile way of working has been written up in Harvard Business Review, Sloan Management Review…

August 2018

Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company

By Julian Birkinshaw, Enrique De Diego, Henning Trill, Julia Hitzbleck

The case describes how Bayer, one of the oldest and largest life-science companies in the world, recognised that innovation driven solely by the traditional R&D process that characterised the sector would not be sufficient to…

November 2012

innocent Drinks: Maintaining Socially Responsible Values During Growth (B)

By Celia Moore, Luis Fischer, Mike McCarthy

This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding…

November 2012

innocent Drinks: Maintaining Socially Responsible Values During Growth (A)

By Celia Moore, Luis Fischer, Mike McCarthy

This is part of a case series. This case explores the process a social venture went through in raising funds to expand its business. The case focuses on the risks and opportunities of possible funding…

August 2013

Galanz: From Price Killer to Consumer Brand Innovator?

By Nirmalya Kumar, J B Steenkamp, Jiaxun He

Chinese company Galanz was the world’s largest microwave oven manufacturer in 2013. It had sales of 20 million microwave ovens, group revenues of RMB46 billion (US$7.3 billion) and 46,000 employees. Founded in 1978, it started…