North Africa

December 2024

Facing the Retail Apocalypse: Majid Al Futtaim’s Digital Transformation (A)

By Michael Jacobides, Dalbert Ma, Aryan Mittal, Konstantinos Trantopoulos

In just a few decades Majid Al Futtaim (“the Group”) had established an empire boasting major shopping malls, successful retail chains and popular entertainment centres across the Middle East, Asia, and North Africa (MENA) region. By 2020, however, its competitive landscape was changing fast, wi...

December 2024

Building Majid Al Futtaim’s Phygital Future: Orchestrating a Retail Ecosystem (B)

By Michael Jacobides, Dalbert Ma, Konstantinos Trantopoulos

Majid Al Futtaim (“the Group”) is an empire of shopping malls, retail chains and entertainment centres operating across the Middle East, Africa and Asia. The Majid Al Futtaim ecosystem comprises operating companies Majid Al Futtaim Retail (operating bricks-and-mortar stores, such as Carrefour, a...

December 2024

Facing the Retail Apocalypse: Majid Al Futtaim’s Digital Transformation – Compact Case

By Michael Jacobides, Dalbert Ma, Aryan Mittal, Konstantinos Trantopoulos

By 2020, Majid Al Futtaim ("the Group") had established itself as a dominant force in the Middle East, Asia, and North Africa (MENA) region, operating major shopping centres, retail chains, and entertainment centres. However, the competitive landscape was rapidly evolving, with traditional powerhous...

December 2024

Building Majid Al Futtaim’s Phygital Future: Orchestrating a Retail Ecosystem – Compact Case

By Michael Jacobides, Dalbert Ma, Aryan Mittal

Majid Al Futtaim ("the Group") was an empire of shopping malls, retail chains and entertainment centres operating across the Middle East, Africa and Asia. The Group's ecosystem comprised operating companies including Majid Al Futtaim Retail, Entertainment, and Properties. During 2016-2020, Majid Al ...