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ThriveAgric case A: An Agritech entrepreneurial opportunity in Africa
By Rupert Merson
2024
The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers.
The C case briefly surveys the growth of the business after its successful post-Covid turnaround and its expansion beyond Nigeria into markets elsewhere in Africa.
Learning objectives
- Understand how the problems facing agriculture in developing countries can create opportunities for entrepreneurs
- Identify the differences between necessity entrepreneurship and growth entrepreneurship
- Understand how entrepreneurs in developing-world contexts can secure sustainable growth
- Understand turnaround vs start-up as different types of entrepreneurial activity (role of founders vs the role of turnaround professionals) and the implications of moving from crowdfunding to institutional finance
- Explore growth options; in particular expansion through new services vs through new markets.
Details
| Publication Date: | September 2024 |
| LBS Case Code: | CS-24-011 |
| Topic: | Entrepreneurship |
| Subjects: | 17 Global Goals, Agritech, Entrepreneurship in Africa, Entrepreneurship in Agriculture, Entrepreneurship in Emerging Markets, Reducing Poverty in Rural Africa, Social entrepreneurship |
| Industry: | Agricultural |
| Geography: | Africa, Nigeria |
| Pages: | 5 |
| Format: |
