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ThriveAgric case A: An Agritech entrepreneurial opportunity in Africa

By Rupert Merson

2024

The case series surveys the formation and early development of ThriveAgric, a Nigerian-based startup facilitating the financing and effectiveness of smallholder farmers.

The C case briefly surveys the growth of the business after its successful post-Covid turnaround and its expansion beyond Nigeria into markets elsewhere in Africa.

Learning objectives

  1. Understand how the problems facing agriculture in developing countries can create opportunities for entrepreneurs
  2. Identify the differences between necessity entrepreneurship and growth entrepreneurship
  3. Understand how entrepreneurs in developing-world contexts can secure sustainable growth
  4. Understand turnaround vs start-up as different types of entrepreneurial activity (role of founders vs the role of turnaround professionals) and the implications of moving from crowdfunding to institutional finance
  5. Explore growth options; in particular expansion through new services vs through new markets.

Details

Publication Date: September 2024
LBS Case Code: CS-24-011
Topic:
Subjects: , , , , , ,
Industry:
Geography: ,
Pages: 5
Format: pdf