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Pharma UK: The Transdermal Technology – Compact Case
By Julian Birkinshaw
Pharma UK was the UK subsidiary of Pharma, a major international pharmaceuticals company with expertise in oncology, hormone replacement drugs and fertility. Pharma UK was responsible for selling drugs in the local marketplace. However, it also had 50 people in R&D, doing local development work in product registration and testing. Autonomy was limited, with approval needed for all expenditure above £10,000.
- What went wrong here – and why?
- What should Tom Allison do next?
|Publication Date:||January 2021|
|LBS Case Code:||CCS-21-003|
|Subjects:||Brand strategy, Corporate entrepreneurship|