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Patrick McGinnis

By John Mullins, Jeremy Hughes, Tiffany Putimahtama


The case analyses the scenario facing Paddy McGiness, the sole founder of Breathe coffee shop in Hays, Kansas, as he seeks to launch his new business without seeking any external financing. The case explores the various mindsets that characterise many entrepreneurs and uses Mullins’ texts ‘The Counter-Conventional Mindsets of Entrepreneurs’ and ‘Use Customer Cash to Fund Your Startup’ to examine customer-funded business models.

Learning objectives

  1. Understand the various customer-funded business models
  2. Discover the counter-conventional mindsets of entrepreneurs
  3. Understand how to get your people to think and act entrepreneurially





Publication Date: November 2021
LBS Case Code: CS-21-019
Subjects: , ,
Geography: ,
Pages: 4
Format: pdf