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KFC UK & Ireland Case B: Technology and Project Choices
By Nitish Jain, S. Alex Yang
Jatin Chandwani realised numerous opportunities existed for technology interventions to improve franchisees’ financial performance at KFC UK & Ireland.. Specifically, these concerned attaining better customer experience and the widespread use of data-led analytics to guide franchisees’ actions; be they related to external customer engagement or internal restaurant operations. As a step forward towards tapping into these opportunities, he believed the team needed to construct a coherent approach towards data management. Moreover, facing different technology options for different business settings, KFC should develop a business-process-based framework to evaluate the business impact of different technology-adoption options.
Learning objectives
- Understand the value proposition of Cloud infrastructure vis-Ć -vis on-premise infrastructure
- Learn how to apply a business-process framework for the identification and business-impact quantification of technology interventions
- Acquire a well-rounded, foundational view of AI solutions and principle challenges in the life-cycle management of AI solutions
Details
Publication Date: | October 2024 |
LBS Case Code: | CS-24-017 |
Topic: | Management Science and Operations |
Subjects: | business innovation, business model transformation alignment, digital roadmaps, Digital transformation, digitisation, project prioritisation, value creation |
Industry: | Restaurant industry |
Geography: | Europe, United Kingdom |
Pages: | 4 |
Format: |