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Main case LBS Middle East Case Collection
Facing the Retail Apocalypse: Majid Al Futtaim’s Digital Transformation – Compact Case
By Michael Jacobides, Dalbert Ma, Aryan Mittal, Konstantinos Trantopoulos
By 2020, Majid Al Futtaim (“the Group”) had established itself as a dominant force in the Middle East, Asia, and North Africa (MENA) region, operating major shopping centres, retail chains, and entertainment centres. However, the competitive landscape was rapidly evolving, with traditional powerhouses like Walmart and tech giants like Amazon reshaping how consumers shopped and interacted with brands. The Group needed to transform into a comprehensive, data-driven, customer-centric conglomerate by creating a “phygital” ecosystem—a novel blend of physical and digital experiences built around granular customer data.
Learning objectives
- Understand how digitization affects industry complementarities and analyze how traditional industry boundaries evolve when ecosystem-based competition emerges in digitizing sectors
- Evaluate how incumbent organizations can simultaneously leverage their "outside-in" competitive positioning and "inside-out" capabilities to develop ecosystem strategies during digital transformation
- Examine the strategic challenges of balancing organizational ambidexterity - managing existing core operations while developing new digital capabilities
- Analyze how firms can design and orchestrate multi-sided ecosystem architectures that create value through both physical and digital touchpoints while maintaining strategic control
- Understand the role of data flows and customer touchpoints in ecosystem development, and evaluate the governance mechanisms needed to align diverse ecosystem participants
Details
| Publication Date: | December 2024 |
| LBS Case Code: | CCS-24-001 |
| Topic: | Strategy |
| Subjects: | Business model innovation, Change management, Competitive Strategy, Customer Experience, Data Strategy, Digital transformation, Ecosystem strategy, Organizational Transformation, Retail Innovation, Strategic Asset Management |
| Industry: | Retail |
| Geography: | Middle East, North Africa |
| Pages: | 6 |
| Format: |
