Click Preview case to review the first page of this case
After resolving the January 2011 blow-up with her father Jean, Anne Bousquet and her husband Labid Ameri overcame every crisis that was thrown at them. The company was seeing encouraging signs about the potential to grow their sales in the United States, the world’s largest market for wine, and had made considerable progress. But a move to set up their own US import business, which Ameri was suggesting, was one with which his wife Anne was not very comfortable.
Learning objectives
- Teach the Rayport et al framework, the three stages of venture growth (HBR 2023)
- Explore the conditions under which Rayport’s ‘extrapolation’ stage is likely to occur
- Observe extrapolation in action in a real setting
- Examine the consequences of taking ‘black money financing’ in emerging markets
- Examine the power of resilience in building an entrepreneurial venture
Details
| Publication Date: | February 2025 |
| LBS Case Code: | CS-25-004 |
| Topic: | Entrepreneurship |
| Subjects: | consequences of black money financing, emerging markets financing, Entrepreneurship, extrapolation, Rayport framework, resilience in entrepreneurship, three stages of venture growth |
| Industry: | Wine |
| Geography: | Americas, Argentina, Belgium, United States |
| Pages: | 8 |
| Format: |
