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It was Friday, January 21, 2011. Anne Bousquet and her husband Labid Ameri were in a quandary over what to do about the bombshell that Anne’s father Jean had just dropped in their laps. The couple had moved to Argentina 22 months earlier to join Anne’s father in the winery business he had started on some virgin land near Mendoza in 1997. Thanks to Jean Bousquet’s highly rated but value-priced wines and Ameri’s prowess at selling their wines in Europe, the business had made considerable progress, though not without considerable difficulties. Now things had come to a turning point. How should they respond?
Learning objectives
- Teach the Rayport et al framework, the three stages of venture growth (HBR 2023)
- Explore the conditions under which Rayport’s ‘extrapolation’ stage is likely to occur
- Observe extrapolation in action in a real setting
- Examine the consequences of taking ‘black money financing’ in emerging markets
- Examine the power of resilience in building an entrepreneurial venture
Details
| Publication Date: | February 2025 |
| LBS Case Code: | CS-25-003 |
| Topic: | Entrepreneurship |
| Subjects: | consequences of black money financing, emerging markets financing, Entrepreneurship, extrapolation, Rayport framework, resilience in entrepreneurship, three stages of venture growth |
| Industry: | Wine |
| Geography: | Americas, Argentina, Belgium, United States |
| Pages: | 14 |
| Format: |
