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Main case LBS Middle East Case Collection
Building Majid Al Futtaim’s Phygital Future: Orchestrating a Retail Ecosystem – Compact Case
By Michael Jacobides, Dalbert Ma, Aryan Mittal
Majid Al Futtaim (“the Group”) was an empire of shopping malls, retail chains and entertainment centres operating across the Middle East, Africa and Asia. The Group’s ecosystem comprised operating companies including Majid Al Futtaim Retail, Entertainment, and Properties. During 2016-2020, Majid Al Futtaim faced challenges from the “retail apocalypse” as new competitors emerged and e-commerce giants posed formidable challenges. The Covid-19 pandemic further accelerated the shift towards online shopping, while the Group’s finances came under strain as mall tenants grappled with their own competitive challenges.
Learning objectives
- Analyze how incumbent organizations can design and implement ecosystem orchestration strategies that integrate both physical and digital assets
- Evaluate the mechanisms needed to align multiple stakeholders in complex ecosystems, particularly focusing on data sharing and value creation incentives
- Understand how synergy realization differs between traditional corporate structures and ecosystem-based business models
- Examine the unique characteristics and challenges of "phygital" ecosystems compared to pure digital platforms
- Analyze how firms can develop and implement appropriate governance structures for managing ecosystem partnerships while maintaining strategic control
Details
| Publication Date: | December 2024 |
| LBS Case Code: | CCS-24-002 |
| Topic: | Strategy |
| Subjects: | Business model innovation, Change management, Corporate Transformation, Data Strategy, Digital Platforms, Ecosystem Orchestration, Innovation Management, Strategic Implementation, Strategic Partnerships, value creation |
| Industry: | Retail |
| Geography: | Middle East, North Africa |
| Pages: | 6 |
| Format: |
