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Main case LBS Middle East Case Collection
Building Majid Al Futtaim’s Phygital Future: Orchestrating a Retail Ecosystem (B)
By Michael Jacobides, Dalbert Ma, Konstantinos Trantopoulos
2024
Majid Al Futtaim (“the Group”) is an empire of shopping malls, retail chains and entertainment centres operating across the Middle East, Africa and Asia. The Majid Al Futtaim ecosystem comprises operating companies Majid Al Futtaim Retail (operating bricks-and-mortar stores, such as Carrefour, and online stores); Majid Al Futtaim Entertainment (bringing added-value entertainment experiences to malls); and Majid Al Futtaim Properties (building and operating shopping malls, communities and hotels).
Learning objectives
- Analyze how incumbent organizations can design and implement ecosystem orchestration strategies that integrate both physical and digital assets
- Evaluate the mechanisms needed to align multiple stakeholders in complex ecosystems, particularly focusing on data sharing and value creation incentives
- Understand how synergy realization differs between traditional corporate structures and ecosystem-based business models
- Examine the unique characteristics and challenges of "phygital" ecosystems compared to pure digital platforms
- Analyze how firms can develop and implement appropriate governance structures for managing ecosystem partnerships while maintaining strategic control
Details
| Publication Date: | December 2024 |
| LBS Case Code: | CS-24-026 |
| Topic: | Strategy |
| Subjects: | Business model innovation, Change management, Corporate Transformation, Data Strategy, Digital Platforms, Ecosystem Orchestration, Innovation Management, Strategic Implementation, Strategic Partnerships, value creation |
| Industry: | Retail |
| Geography: | Middle East, North Africa |
| Pages: | 15 |
| Format: |
