All cases
January 2016
Unilever Foundry
By Julian Birkinshaw, Shahnoor Meghani
This case focuses on the Unilever Foundry, a platform for Unilever to engage with start-ups and entrepreneurs, providing them with access to Unilever’s brands as a means of enabling their growth while bringing innovative technology back to the company. The case provides a brief description of Unil...
March 2017
UEFA 2016: The Opportunities and Challenges of Connectivity
By Costas Markides
UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation....
March 2018
Turning Around KBC in 2009-2016 (C)
By Costas Markides, Daniel Oyon, Lisa Duke
This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) o...
March 2018
Turning Around KBC in 2009-2016 (B)
By Costas Markides, Daniel Oyon, Lisa Duke
This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) o...
March 2018
Turning Around KBC in 2009-2016 (A)
By Costas Markides, Daniel Oyon, Lisa Duke
This is part of a case series. The case describes the turnaround of the Belgian bank KBC under the leadership of Johan Thijs in the period 2009-2016. The case is made up of three parts - A, B and C. KBC (A) describes the situation in July 2009 when Johan This was promoted to Managing Director (MD) o...