Search results

1 result for 'Thomas Horton'

2023

De Beers: Reverse-disrupting the Diamond Industry

By Stefano Turconi, Thomas Horton, Minerva Rojanapenkul

Set in September 2018, the case describes De Beersā€™ attempt to halt the escalating disruption to its core business posed by diamonds grown in laboratories. Since its inception over a century ago, De Beers had created and nurtured the perception of diamonds as rare objects and exclusive symbols of ...