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7 results for 'Pascal Courty'
2016
easyCar (A)
By Michael Jacobides, Pascal Courty
In 1999, Stelios Haji-Ioannou and the easyGroup management team considered whether European car rental was a business worth entering. They had an enviable track record when it came to picking market opportunities. Could this be their next success? The case describes easyCarā€™s entry into the Europe...