2022

Anne Boden at Starling Bank: Disrupting an industry

By Herminia Ibarra, Luisa Alemany, Nick Mickshik, Ken Mark

The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 20...

• Entrepreneurship
• Organisational Behaviour