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4 results for 'Nader Tavassoli'

2018

Dollar Shave Club: Disrupting the Shaving Industry

By Nader Tavassoli, Jamie Anderson, Karin Kollenz-Quétard

The case describes how Dollar Shave Club proved to be a disruptive force in the shaving industry, one dominated by Gillette for over a Century. It did so without a single patent to its name,…

2018

M-KOPA Solar: Using Digital Disruption to Connect the World’s Poor

By Nader Tavassoli

Launched in East Africa, M-KOPA is an innovative pay-as-you-go solar system that provides reliable energy to low-income households. To serve these customers profitably, M-KOPA’s solution relies on digital innovation and the integrated adaptation of every…

2012

Nespresso: What Else?

By Nader Tavassoli

In 2011 Nespresso, the premium single-serve coffee brand of the multinational Swiss company Nestle, found itself at a crossroads. Between 2006 and 2010 Nespresso had managed to nearly triple sales – from CHF1.16 billion to…

2013

Nokia Siemens Networks: Branding a Global Merger from the Inside Out

By Simona Botti, Nader Tavassoli, Gudrun Herrmann

A handful of global players dominated the telecommunications infrastructure industry in 2007. The benefits to scale were significant: substantial funding requirements were necessary to sustain continuous innovation and development of networks, products and services; key…