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2 results for 'Marco Bertini'

2021

NiPay’s Pricing Conundrum – Compact Case Study

By Marco Bertini, Oded Koenigsberg

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact…

2020

Twisterden Pricing a go-to-market strategy – Compact Case

By Marco Bertini, Oded Koenigsberg

NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells two products to retailers and other merchants, which enable individual shoppers to transact…