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4 results for 'Laura Winig'

2008

Nestle and the Multi-beverage Machine Market (A)

By Costas Markides, Daniel Oyon, Laura Winig

Nestle is considering whether to introduce a new multi-beverage coffee machine positioned for the mass market. The decision is complicated by the fact that Nestle already has a successful coffee machine (called Nespresso), that is positioned at the high-end of the market and has a best-selling insta...

2009

Reuters Market Light: Strategic Innovation at the Bottom of the Pyramid

By Costas Markides, Laura Winig, Daniel Oyon

This case is set in 2008 and examines the challenges facing Amit Mehra, Managing Director of Reuters Market Light (RML), a newly formed unit within Thomson Reuters, as he tries to grow the business amid organisational and market upheaval. RML represented a creative venture by Thomson Reuters to leve...