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18 results for 'Ken Mark'

2022

Anne Boden at Starling Bank: Disrupting an industry

By Herminia Ibarra, Luisa Alemany, Nick Mickshik, Ken Mark

The case describes the start-up and evolution of UK-based digital bank Starling. Founded in 2014, Starling offered personal and business accounts, and lending products, promising a better customer-service experience, faster approvals and a more digital-friendly approach than traditional banks. By 20...

2024

Avon International: Imagining a Refill Program in Turkey

By Ioannis Ioannou, Ken Mark, Lisa Duke

The case explores the role of sustainability initiatives in Avon's business strategy and how they align with its mission of empowering women. It also discusses the potential financial and operational implications of the yet-to-be implemented idea of a refill program, including changes to supply chai...

2020

Enel S.p.A.: A Traditional Utility Embraces the Digital Revolution

By Julian Birkinshaw, Ken Mark

The case study describes the digital transformation of Enel under the leadership of Francesco Starace from 2014 to 2019. Enel is one of Europe’s largest utilities, providing electricity to 71 million customers across Europe and South America. It is also an impressive success story. At the time the...

2024

From PingAn’s inspiration to HDFC ERGO’s journey: Building an insurance-based ecosystem

By Michael Jacobides, Anubhab Goel, Dalbert Ma, Aryan Mittal

Beginning with an exploration of insurance player Ping An’s evolution to contrast with HDFC ERGO’s strategy adaptation to the Indian market, this case sheds light on HDFC ERGO’s strategic shift towards a mindshare-centric ecosystem from its roots as a digitised insurance provider in India. ...

2016

ING Bank: Creating an Agile Organisation

By Julian Birkinshaw, Scott Duncan

Set in 2016, this case describes ING Bank’s implementation of a radical new way of working using agile principles. ING’s agile way of working has been written up in Harvard Business Review, Sloan Management Review and McKinsey Quarterly. This case provides a detailed account of how the new struc...

2018

M-Pesa & Nick Hughes

By Lisa Duke, Rajesh Chandy

It was February 2009, and Nick Hughes, head of Global Payment Solutions at Vodafone, contemplated his notes as he waited to enter the company’s Executive Meeting at its headquarters in Newbury, amid the Berkshire countryside outside London. M-PESA (M for mobile, Pesa meaning ‘money’ in Swahili...

2021

MOVE Guides (A)

By John Mullins, Tiffany Putimahtama

It was a crisp autumn day in London in 2012. Brynne Kennedy and Steve Black, the co-founders of MOVE Guides, were huddling with their lead software developer, Peter Almasi, and their lead angel investor, Kevin Eyres. Their fledgling business had come a long way since its July launch, with pilot prog...

2017

Raising capital for Financial Butler (A)

By Bryan Stroube, Michael Bikard, Ken Mark

This case focuses on Nick Hungerford’s attempt to raise capital for his FinTech start-up, Financial Butler, (later renamed Nutmeg). The concept is a digital platform offering a revolutionary, transparent and fair service to an “untapped” market segment currently not served by wealth managers, ...