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18 results for 'Julian Birkinshaw'

2020

Amazon.com: Staying a step ahead (2020)

By Julian Birkinshaw, Lisa Duke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2018

Bayer’s Innovation Agenda: Igniting Innovation in a 100,000-person company

By Julian Birkinshaw, Enrique De Diego, Henning Trill, Julia Hitzbleck

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2021

Building an Agile Organisation at ING Bank Netherlands – Compact Case

By Julian Birkinshaw, Ken Mark

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2020

CI&T Building an Entrepreneurial Management Model

By Julian Birkinshaw, Carolina Rossi Wosiack

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2013

Costa Coffee (A): A Proposal to Build the Next Generation Self-serve Espresso Bar

By Julian Birkinshaw

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2021

Costa Coffee: Project Marlow – Compact Case

By Julian Birkinshaw, Ken Mark

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2020

Enel S.p.A.: A Traditional Utility Embraces the Digital Revolution

By Julian Birkinshaw, Ken Mark

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2016

ING Bank: Creating an Agile Organisation

By Julian Birkinshaw, Scott Duncan

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…

2019

Innovation and Agility at Tencent’s WeChat

By Julian Birkinshaw, Enrique de Diego, Dickie Liang-Hong Ke

This case traces the rise and rise of Amazon.com, the second company after Apple to hit a trillion dollar market cap. The growth of Amazon is described, from its origins back in 1995 through to…